Video Extracts

Most of these sample clips come from films directed by John Twitchin for Dr Margaret Byrne (www.ugmconsulting.com), first broadcast on SBS Channel in Australia.

They are grouped by themes A-E:

A. Cultural competence: leading diverse teams

1. Multicultural team meetings: drawing positively on cultural diversity in the workplace

2. Culturally sensitive meetings: ways to improve multicultural group decision-making

3. Japanese meeting style: cultural contrast to Western approaches

4. Problem-solving in Asia: East/West cultural approaches to trouble-shooting

B. Working across cultures in Asia: Indonesia

5. Doing business in Indonesia: what commonly goes wrong when Western executives negotiate deals in Asia

6. Working in Indonesia: adapting to different social and religious values

7. Training in cultural competence for working in SE Asia

  C. Working across cultures in Asia: Vietnam

8. Cultural competence: adapting to Vietnamese style

9. Project managing and negotiating in Hanoi: setting a culturally competent agenda

10. How Vietnamese managers study cross-cultural business behaviour

D. Cultural Sensitivity for successful marketing

11. Marketing to Chinese customers: How Westpac Bank won business in Sydney’s Chinatown

12. Marketing to Japanese businesses: How Qantas won contracts from Japan Airlines

E. Managing Diversity and Equality

13. Handling Grievances across cultures: East/West contrasts

14. Recruitment interviewing across cultures: case-studies of East/West communication styles

15. Employment Tribunal Hearing: an HR manager is cross-examined in a discrimination case

CI-CD’s full training packages

Cultural Sensitivity for successful marketing

Scroll down for clips from films showing cultural competence in marketing

11. Marketing to Chinese customers: How Westpac Bank won business in Sydney’s Chinatown

Short description: Clip from a documentary showing how culturally sensitive marketing methods makes powerfully effective appeal to Chinese communities.

12. Marketing to Japanese businesses: How Qantas won contracts from Japan Airlines

Short description: Documentary showing a culturally sensitive - and successful - presentation by Qantas Catering to a delegation from Japan Airlines.

Click here for full list of film training packages from which those introductory clips are taken Click ‘Contact Us’ for information on how to obtain copies. Click here to return to Video Extracts List. Click here to return to Home Page.